Project 2: Gifting
Wednesday 21st January – Wednesday 4th February
Introduction
Project Two: Gifting
‘Giving’ emanates from a range of motives and addresses a range of perceived needs, including philanthropy and self-advancement. This project explores the value of giving including its impact on others and us, but it also allows and encourages you to re-evaluate the relationship between the creative and the consumer.
Brief
Working as teams we want you to evaluate another team’s needs and potentials so that you can create a gift for them of something that they really need. The projects will also highlight the role of the consumer in ways that encourage the ‘creatives’ to assume more responsibility for their relationship with the people who receive the products of their imagination.
This project is intended to move you outside of the short-term profit driven agendas of business in order to introduce you to, and allow you to explore, alternative paradigms of economic and social interaction.
You will work together to analyse ideas, research and presentation strategies and report back on Monday afternoon and Wednesday evening according to attendance requirements (F/T Monday and Wednesday, and P/T Wednesday evening only) but you will need to find mutually convenient slots during the project to meet and work together.
Presentation
Three of the teams will present their outcomes from this project on the evening of Wednesday 28th of January. The other three teams will present on Wednesday the 4th February. Presentations should last a maximum of 10 minutes to be followed by about 10 minutes of feedback, in the form of constructive criticism. We expect all of you (during the evening) to contribute to the critique. Effective feedback is facilitated by a supportive response that offers opinion rather than questions. Please remember that feedback is undermined by defensive responses.
Criteria
The project will be assessed against the following criterion:
• Your ability to utilize and apply your imagination
• The quality and range of your research
• Your ability to respect and utilize each other’s skills and opinions
• Your ability to manage, delegate, share, take responsibility, plan and deliver
• The clarity of your presentation
• The level of risk-taking you display in your presentation
• Your ability to move beyond the predictable
• Your preparedness and ability in understanding your target consumer group
• Your ability to manage your consumer group and yourselves
• Your ability to work constructively as a team
• Your ability to communicate effectively and persuasively to all who are involved in all aspects of this project from permission to approval
• Your ability to sum up what you have learnt
• Your ability to evolve a presentation strategy that succinctly allows you to communicate the essence of the knowledge that you have gained
• Your ability to challenge yourselves and your audience
Result:
After discussing various options for gifting and how to complete market research, we decided to go back to an opening exercise for the class. The question essentially asked what we wished for from the course.
Having made notes about peoples’ responses, we then set out to make them a road map for their success. That map turned into a tube map. Each line was done for a specific person with encouraging stations. Their was a key full of quotes, books, role models and other helpful suggestions to guide them on their quest.
We think it was well-received. It was something cohesive, yet individual. Marianne, a part-time student who works for Evolve Design, did our mock tube guide fantastically!
